About Us
Your Trusted Partner for Multi-Day Madeira Tours
We are dedicated to curating the most authentic and unforgettable multi-day travel experiences in Madeira. Our mission is to connect you with exceptional local guides and unique journeys that reveal the true spirit of the island.
Meet the Founder
João Santos
Chief Tour Curator & Local Guide
As a lifelong Madeiran and a passionate guide, I've dedicated my career to revealing the island's hidden gems through immersive multi-day tours. My goal is to craft journeys that go beyond the surface, connecting travelers with the authentic culture, breathtaking nature, and warm spirit of Madeira.
20+ years designing and guiding multi-day tours in Madeira
Certified Tour Guide (License #PT-MT-2005-007)
Expert in Madeira's cultural heritage and natural landscapes
Featured contributor to 'Madeira Explorer' magazine
20+
Years Experience
150+
Tours Designed
Our Mission: Crafting Authentic Madeira Journeys
Madeira is a treasure trove of natural beauty and cultural richness, best explored through immersive multi-day experiences. We created Madeira Tours to be the ultimate guide, moving beyond day trips to offer curated itineraries that allow you to truly connect with the island.
Unlike global aggregators like Viator or GetYourGuide, we focus exclusively on Madeira and specialize in multi-day journeys. Our local expertise means we can connect you with operators who truly understand the island—guides who know the hidden trails, the best local restaurants, and the stories behind every village.
We are committed to quality over quantity. Every operator we feature has been personally vetted for their expertise, safety standards, and commitment to authentic experiences.
Our Process
How We Curate Your Perfect Tour
Expert Curation
We meticulously select and partner with experienced local guides and tour operators who specialize in multi-day journeys. We assess their expertise, safety standards, and commitment to authentic experiences.
In-Depth Research
Our team of local experts continuously explores Madeira, researching new routes, accommodations, and cultural insights to ensure our tour offerings are current and exceptional.
Personalized Recommendations
We provide detailed descriptions, operator profiles, and insider tips to help you choose the tour that best matches your interests, budget, and travel style.
Seamless Planning
We facilitate direct contact with our trusted operators, ensuring you receive personalized service and clear communication for booking and preparation.
Our Values
What We Stand For
Authenticity
We prioritize genuine experiences that connect you with Madeira's soul.
Expertise
Our network of local guides offers unparalleled knowledge and insights.
Quality
We ensure high standards in accommodations, guides, and overall tour experience.
Sustainability
We champion eco-friendly travel and support local communities.
Our Commitment to Quality and Authenticity
Last updated: December 2024
Carefully vetted network of local guides and operators
Focus on unique, multi-day itineraries
Emphasis on authentic cultural and natural experiences
Commitment to sustainable and responsible tourism practices
Personalized support to help you plan your perfect trip
How We Make Money
Transparency is important to us. We earn revenue through:
- • Referral partnerships with featured operators
- • Affiliate commissions when you book through our links
- • Featured listings for operators who want premium visibility
This never affects our recommendations—we only feature operators we personally trust and would recommend to friends.
Found an error or outdated information? We're committed to accuracy. Contact us at info@madeiradigital.pt and we'll investigate immediately.
Ready for Madeira's New Trail System
Starting January 1, 2026, Madeira introduces mandatory online reservations for all PR hiking trails through the SIMplifica portal. Our featured operators are fully prepared for this transition, handling all permit bookings and compliance so you can focus on enjoying your adventure.
€4.50/person
Standard trail fee (included in tour price)
30-min slots
Timed entry to protect nature
PR1 Premium
Pico Ruivo reopens April 2026
Ready to Explore?
Browse our curated selection of multi-day tours or get in touch with any questions about your Madeira adventure.